Ok, let's talk the enhanced search tool. It is a search tool for keywords. Let's say Terry Fador is coming to Branson this year and you don't know when or where. Just type in Terry Fador in the search. If any theater has Terry Fador in their show listings, description or content, then BOLN will bring it up. This is impressive. One fo the concerns I had was "did a customer or business have to know the name of a show exactly in order to find it". Not now.
You can now start equating our search capacity with the Google style search. If the content is there, our search engine will find it.